When I say I’m a
professional writer, people often say “Oh, so you’re like a journalist.” No, actually, I’m not. If I was a journalist, that would be like being a journalist.
It’s like speaking to an equine veterinarian and saying, “Oh, so that’s like being a gastroenterologist.” No, it’s not. They’re kinda similar and you have some of the same skills, but it’s actually very different when you get down to it. I wouldn’t want a horse vet doing my colonoscopy.
The difference? Journalists research and write news stories. Professional writers write
everything else. Sometimes, this includes news; mostly, it doesn't. Many of the journalists I know are actually fairly average writers – because it’s not about writing, it's about the story. Which is fair enough, because they need to sell papers, create scandals and get ratings.
Alternatively, professional writing is about getting a written message across the best way you can and with the best result. That copy could be a website, letter, brochure, report, technical instructions, feature article, travel guide, newsletter, e-zine or blog. Anything, really. It's about crafting engaging copy that serves a purpose: to inform, to sell or to entertain.
Society seems almost completely unaware that it actually runs on the written word - so many people just can't separate writing from newspapers and novels. This is just astounding in the age of the 'interwebs', where incredible amounts of copy (good and bad quality) are spawned every day. My secret hope is that professional writing is currently in the place graphic design was about 15-20 years ago, when businesses were DIYing their brochures using Microsoft Publisher. Now even Tom's Mowing has graphic-designed business cards.
I can only dream of the day when clients don't think to themselves, secretly, "It's only writing, I know how to write. How hard can it be?"